Increase Booth TrafficNow that you have signed up for a booth, take the next step to get noticed by marketing and promoting your participation. We've put together a list of marketing initiatives for YOU to execute in order to secure the largest possible attendance — and gain the most value out of your investment.
Some of these ideas may seem pretty basic, but by creating a trade show strategy and following an integrated show promotion plan, you can generate tremendous ROI by securing a wealth of new business leads.
>> Exhibitor Marketing Opportunities
Now that you have signed up for a booth, take the next step to get noticed by marketing and promoting your participation. 2017 will be an exciting year and this is your opportunity to maximize your company’s marketing dollars and increase sales and profits. The 2017 IRE is the opportunity to accomplish your company’s goals in a cost-effective and time-efficient method. View the Sponsorship Opportunities Grid and Sponsorship Contract.
Press ExposureYou may have a strategy for reaching the buyers at the show, but it's also essential to have a plan to reach the media attending the IRE. The press are the invaluable source that may give your products the national attention they deserve. IRE's public relations team has compiled tips to assist you with developing your public relations strategy and campaign for the trade show.
>> Press Kit Opportunities
Videotaping and filming at the International Roofing Expo® [IRE] is only permitted if this form is submitted and approved by Show Management. Click for the IRE Video Policy.